MANAUS, Brazil, November 9, 2026 – (JCN Newswire) – Honda today held an event in Manaus, Amazonas state, marking 50 years of bike production in Brazil.
As part of the events for this historical turning point and declaring its self-confidence in the development capacity of the Brazilian market, the business revealed a brand-new financial investment cycle for its motorbike making operation in Brazil.
The business will invest BRL 3.3 billion from 2026 to 2030 and broaden its yearly production capability to 2.3 million bikes by 2029, reinforcing the competitiveness of its operations and satisfying the growing need of the Brazilian market. This quantity remains in addition to the BRL 1.6 billion financial investment revealed in 2015.
The statement was made & in the existence of Toshihiro Mibe, President, CEO & Representative Director of Honda Motor Co., Ltd.; Keisuke Tsuruzono, President of Honda South America; members of Honda’s international and regional management groups; and business partners.
The financial investment comes amidst a broadening motorbike market in Brazil, driven by customers’ increasing need for nimble, cost effective, and effective movement services. Present in the every day lives of countless individuals, Honda bikes add to earnings generation, enhance movement in both city and backwoods, broaden access to chances, and represent self-reliance, leisure, and liberty.
This effort strengthens Honda’s dedication to the sustainable advancement of its company and to producing worth for clients and service partners.
The Manaus factory, accountable for all Honda motorbike production in Brazil, plays a main function in the business’s development story in the nation. Over its 50 years of operation, the plant has actually produced more than 33 million motorbikes, combining Honda’s management in the section and its contribution to the advancement of Brazil’s production market.
Growth of Production Capacity
The financial investment will allow the building and construction of 2 brand-new plants within the production complex. Each of these brand-new plants will have its own assembly line in addition to supporting production procedures. Presently, Honda’s Manaus factory runs 4 assembly lines dispersed throughout 2 production plants.
With these financial investments, set up yearly production capability will reach 2.3 million bikes by 2029.
The growth will likewise add to the area’s financial and social advancement through the development of 2,000 brand-new tasks to support increased production.
Honda Motorcycle Operations in Brazil
Under Honda’s international method of “producing where there is need,” the business started making operations in Brazil in 1976.
Today, the Manaus plant is the most vertically incorporated * motorbike production center within the Honda Group worldwide, producing around 7,200 bikes daily.
The center produces 20 designs, varying from 110cc to 1,100 cc.
In addition to serving the Brazilian market, the operation exports motorbikes to 19 nations, consisting of the United States, Australia, and Mexico.
Honda uses 9,200 partners straight at the Manaus plant and preserves an advanced Development and Technology Center accountable for item, procedure, and producing engineering activities.
The business’s activities likewise create favorable effects throughout its worth chain. With more than 1,200 car dealerships across the country and over 120 direct providers, Honda adds to financial and social advancement throughout various areas of Brazil.
In addition, the business keeps efforts concentrated on ecological sustainability, neighborhood advancement, and roadway security through financial investments in commercial eco-efficiency, security innovations for its items, and rider education programs provided through Honda Traffic Education Centers (CETH).
Considering that the start of its production activities in Brazil, Honda has actually added to the sustainable advancement of the Amazon area. By developing its factory in the Manaus Free Trade Zone, the business assisted drive regional industrialization, develop certified tasks, and establish a knowledgeable labor force.
Over the previous 5 years, Honda has actually continually bought innovation, development, and expert advancement, developing an operation that is acknowledged internationally within the Honda Group.
* A vertically incorporated center is one in which most elements of the end product are made internal. At the Manaus plant, this consists of products such as frames, wheels, seats, and engines, guaranteeing not just lorry assembly however likewise the internal production of crucial elements.
Remark from Toshihiro Mibe, President, CEO & & Representative Director, Honda Motor Co., Ltd.
“The Manaus factory is among the core centers within Honda’s worldwide motorbike operations, differentiated by its high levels of efficiency, quality, and making effectiveness. Reaching this 50-year turning point has actually just been possible thanks to the remarkable assistance of our clients and organization partners, along with the commitment and dedication of our partners, to whom I reveal my genuine thankfulness. Honda will continue purchasing Brazil’s future, adding to movement and financial advancement in regional neighborhoods. Structure on this strong service structure and the enthusiasm that drives this operation, we will continue advancing Honda’s development over the next 50 years.”
Remark from Keisuke Tsuruzono, President of Moto Honda da Amazônia Ltda.
“As we commemorate 50 years of bike production in Brazil, I wish to reveal my appreciation to all those who made this journey possible. The Brazilian market continues to use considerable development capacity. This financial investment, targeted at broadening the production capability of the Manaus factory and enhancing its competitiveness, shows our steadfast self-confidence in the future of Brazil, the Amazon area, and Honda’s company. We will continue aiming to offer services and products that surpass our consumers’ expectations.”
Subject: Press release summary
Source: Honda Motor Co, Ltd
Sectors: Automotive, Motorsports
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