Bobcat launches AI-powered Service Assistant

Pertinent service info, diagnostic assistance, and archives of understanding are offered in one conversational user interface

  • By

  • Heavy Equipment Guide Staff
  • November 10, 2026
Bobcat Company is advancing making use of expert system in devices service and assistance with Bobcat Service Assistant, an AI-powered service created to assist dealership professionals repair devices and gain access to crucial service info. Presented as the Service.AI model at CES 2026, the tool is now being utilized by about 600 service technicians every day throughout Bobcat’s North American dealership network

At White Star Machinery, an independent Bobcat dealership in Wichita, Kansas, store supervisor Trevor Simons turned to the tool after a field professional had actually currently examined numerous possible reasons for a devices concern. Bobcat Service Assistant appeared another product to analyze, assisting the service technician find the source of the problem. While private outcomes will differ, Simons approximated that discovering the exact same details through conventional service resources might have taken an extra 30 to 60 minutes.

Specialists can rapidly reference a substantial variety of details to resolve issues

Bobcat Service Assistant brings appropriate service details, diagnostic assistance, and understanding from Bobcat’s archive of historic service cases into a conversational user interface. Specialists can ask concerns to rapidly discover details that supports their diagnostic procedure.

“Information is one of the best tools a technician can have, and Bobcat Service Assistant makes it easier to find the information we need to do our job, especially for a new technician,” Simons stated.

Throughout the very first 60 days following launch, service technicians balanced almost 1,000 discussions daily with Bobcat Service Assistant. The business has actually likewise seen about a 40 percent decrease in using conventional troubleshooting guides in My Machine compared to the pre-launch month-to-month average for the year.

The AI-powered tool is developed to help knowledgeable specialists in the field who may require extra assistance.

Bobcat Company

Bobcat is making fixing more simpler in the field

As devices services deal with skilled-labour obstacles, Bobcat Service Assistant is planned to assist both knowledgeable and more recent professionals gain access to service understanding. The tool is developed to match specialists’ training and know-how, while Bobcat’s recognized service treatments and security requirements stay the requirement for all repair work. Faster access to details can assist service technicians start repair work faster and assist enhance the performance of dealership service operations.

“The speed of an answer or suggestion is huge,” stated Eric Nardini, service director for Bobcat of New Hampshire, Boston, South Shore, and Cape Cod. “The tech is able to keep going instead of stopping to search for an answer.”

The advantage can extend beyond the private repair work: when professionals discover responses themselves, they can move directly to the repair work and get the client’s maker back to work faster. Considering that launch, Bobcat has actually seen a more than 25 percent decrease in repairing cases sent for extra assistance compared to the previous year.

“Our customers rely on their equipment to accomplish more every day,” stated Rob Waletzko, Bobcat senior director of service. “Bobcat Service Assistant helps dealer technicians find answers faster and with confidence, so they can keep those machines productive and customers focused on their work.”

Bobcat will continue utilizing professional feedback and use information to enhance the assistant and check out extra chances to use AI to devices, service, and client requirements.


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