Tickitto Bags a Big Google Deal: 70,000 Live Events Now Integrating Into Search

Live occasion sales API platform Tickitto partner with Google to position its live-event stock in cases area of pertinent Google search listings.

Tickittothe API platform powering live-event sales for travel and tech business, has actually revealed a collaboration with Google to position Tickitto’s live-event stock in cases area of pertinent Google listings. Being offered in Google Search expands Tickitto’s reach far beyond its travel partners and offers places, promoters, and manufacturers who provide the platform significantly more direct exposure for their occasions.

“Live occasions have actually long been underrepresented in the items individuals currently utilize to prepare their time and travel, and it’s not for absence of need,” stated Dana Lattouf, CEO and creator of Tickitto. “The ticketing supply chain is fragmented throughout countless locations, promoters, and suppliers without any combined information design. Resolving that fragmentation through one tidy API is the factor Tickitto exists.”

The business’s API intends to standardize occasion information from countless sources into a single feed, offering partners real-time access to over 70,000 occasions around the world. Linking that feed to Google, where the live-event discovery space is most noticeable, puts sports, theatre, and regional experiences in front of individuals the minute they browse, at scale.

Partnering with Google is the current turning point for Tickitto, considering that its acquisition by InteleTravel in early 2025. The platform has actually gone cope with InteleTravel travel consultants, who book occasion tickets together with journeys, and broadened into a tactical acquisition of Hickory Global Partners.

Established in 2018, Tickitto supplies events-commerce facilities to companies in the travel, home entertainment, and occasion sectors with real-time access to over 70,000 live occasions worldwide through its API. The platform’s focus is on allowing partners to handle and disperse tickets for a wide variety of live experiences, assisting its partners to increase earnings and grow their services.

In mid-2020, Tickitto acquired a set of StubHub UK veterans: Nick Harford as Head of Business Development and Partnerships and Harriet Claydon as Head of Partnerships Activation. Previously that year, its moms and dad business, eBay, offered Tickitto to Viagogo. InteleTravel obtained the business early in 2015.