Strawberry selects Amadeus Agency360® Enterprise Edition to drive profitable demand and strengthen commercial decision-making across its hotel portfolio

Release at over 250 Strawberry hotel homes throughout the Nordic area, Lithuania and the Faroe Islands offers a unified view of market efficiency, assisting sales groups determine chances, benchmark outcomes and assistance business development.

Strawberryamong the biggest hotel groups in the Nordic area, has actually chosen Amadeus Agency360 Business Edition as its industrial intelligence platform throughout more than 250 homes.

The present, which occurred on June 1, 2026, offers a unified view of market efficiency and assists industrial groups discover chances throughout business, consortia and GDS channels and marks a considerable growth of Strawberrys usage of Agency360 moving from a minimal home release to a portfolio-wide execution created to support business decision-making at both hotel and group level.

As hotel groups handle progressively varied portfolios and growing volumes of market information, industrial groups require clear exposure into efficiency, competitive placing, and sources of need. With Agency360 Business Edition in usage throughout its portfolio, Strawberrys industrial groups can compare efficiency versus rivals and markets, display essential business accounts, determine important travel seller activity, fine-tune RFP methods, and assistance budgeting, account management and company advancement efforts throughout the year.

At Strawberry, we are concentrated on constructing a data‑driven business company that can adjust rapidly to altering market conditions and reveal brand-new development chances. By extending Agency360 throughout our portfolio, we have a more constant view of need patterns, competitive efficiency, and business chances, assisting our groups make more educated commercial choices.

Peter Olofsson

Director, Distribution, Strawberry

Hotels today require more than efficiency reporting. They require actionable intelligence that assists industrial groups comprehend market characteristics and focus on the chances that can have the best organization effect. Agency360 becomes part of the Amadeus Travel Intelligence portfolio, assisting hospitality companies change travel information into actionable insights that support smarter industrial choices. We are happy to support Strawberry as it brings a portfolio‑wide technique to business intelligence and sales optimization.

Javier Campo

SVP, EMEA, Hospitality, Amadeus