“What began with one family-run hotel in 2002 has actually become an acclaimed hospitality business with residential or commercial properties throughout the Southeast U.S., and we wished to display this advancement,” stated Rinkesh Patel, president, RAM. “This rebranding enhances who we are within the market. Throughout our history, we have actually concentrated on what got us here: fantastic individuals, strong collaborations, and a belief that there’s constantly a much better method forward.
“That being stated, we are broadening who we are as a business. While we will continue to deal with such internationally acknowledged brand names as Hilton and Marriott, we are making a purposeful shift towards a more way of life, experience-driven portfolio, and the rebrand is a sign of this brand-new focus.”
RAM just recently opened its very first way of life homes, the a/c Columbus Downtown, GA, and the Air Conditioner Hotel Auburn. The business likewise presently has its very first Tribute Portfolio hotel, the Former House, under advancement. Anticipated to open in summer season 2027, the brand-new home lies in downtown Eufaula, Alabama, within the remodelled Bluff City Inn. Former House will consist of Lore, a first-floor dining establishment. In addition, RAM has 2 under-development way of life residential or commercial properties in Columbus, Georgia., a Moxy and a different, high end, soft-branded hotel.
New Identity
RAM’s brand-new visual identity is made up of a series of components, consisting of the main logo design, serving to combine the brand name through both internal and external perspectives. The brand-new color logo design includes the letters R, A, and M to represent “relationships,” “activation,” and “objective.” RAM likewise presented several “brand name lockups,” marks produced for internal usage in location of logo design marks where complete branding is not needed. The business revealed that its brand-new color combination consists of brass, parchment, forest black, Grecian white, ram red and sky blue. A series of brand name patterns representing “supports,” “pillars” and “connection” debuted.
The business’s brand-new site integrates all the brand-new style components while upgrading the business’s history and abilities. Visitors are welcomed for more information about RAM’s services, portfolio and individuals. Found in downtown Columbus, Georgia., RAM’s brand-new home office is developed to show the portfolio the business is constructing.
“This rebrand likewise is a chance to bring more presence to the charitable efforts RAM pursues to support the neighborhoods that support us,” Patel included. “Across our portfolio, our homes and their management groups are regularly discovering methods to return to the neighborhoods they serve. From knapsack drives and gentle society collaborations to Trunk or Treat occasions and regional neighborhood efforts, our groups take authentic pride in being included and making a distinction.”
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