NPR Content Chief Previews Newsroom Reorg, Assures ‘No Job Losses’ After Q2 Cuts

NPR is bracing for extra newsroom modifications today after its recently instated primary content officer, Nadine Zylstra, previewed a reorganization throughout News, Music and Lifestyle in a personnel memo on Friday.

She ensured, nevertheless, that the modifications will lead to “no task losses” and revealed enjoyment about the brand-new “experience” the wire service is carrying out.

The statement came simply months after NPR laid off 10 staffers and used buyouts to a minimum of another 18 in May.

“Over the last couple of weeks, I have actually begun talking about the method we are arranged as groups with a range of individuals throughout the department,” Zylstra composed in a memo on Friday ahead of the Indigenous Peoples Day vacation weekend. “As word of those conversations finishes the company, I make certain much of you are asking, ‘What does this News, Music and Lifestyle thing indicate for me?’ Or ‘What occurs if my program is an emerging program and not a smash hit?’

“As we head into the weekend break, I felt it was necessary to let all of you understand that there will be no task losses connected with our future material reorganization,”she continued. “Our move forward strategy will ask folks to be nimble, work in a different way and perhaps even alter the task they need to do something brand-new, however if this is an experience you are thrilled to start, there is space for everybody. More to com on our future structure next week.”

Check out the memo completely, as shared by The New York Times’Ben Mullin, listed below:

Agents for NPR did not right away react to TheWrap’s ask for remark.

Zylstra’s memo went on to draw parallels in between today’s NPR objective and the function very first set out in 1970 with founding board member Bill Siemering’s fundamental objective declaration.

“All the method back in 1971, NRP was currently audience centric,” Zylstra composed of Siemering’s words. “Today we have the ability to reach those people straight and as we look Tod o what with higher effect, it is necessary that we rearrange our group so that we can bring a story throughout radio, podcast, video, digital, and social perfectly.”

She then previewed that a Content Team conference is upcoming on Wednesday while she remains in Washington, D.C. after the vacation to”speak about our future prepare for the group. “

“Excited to be on this experience with you,”the executive concluded.

NPR called Zylstra CCO in June in an effort to drive audience-centric digital method. Formerly the worldwide head of shows and originals for Pinterest, Zylstra stated at the time that the NPR function is one she’s trained for”my entire profession.”

“At Sesame Street, I found out how material can alter the method individuals comprehend the world around them. At YouTube I found out to put the user at the center of the storytelling. At Pinterest I discovered that there is a company to develop around positivity,”she showed.” I am humbled by the work NPR reporters and writers do and excited to find out all the methods in which I can assist move our objective forward. “