Novomins puts women’s health in the driver’s seat with first-ever OOH campaign

The nutrition brand name has actually taken its ladies’s health message onto the streets of London with a taxi activation including ambassador Vicky Pattison, developing area for discussions about problems ladies frequently feel go unheard.

Novomins has actually made its very first relocation into out-of-home (OOH) marketing with Put Women’s Health in the Driver’s Seata London taxi activation created to put females’s health in the spotlight. On Wednesday 21 October, North-East character and Novomins females’s health ambassador Vicky Pattison required to main London in a totally branded Novomins taxi, using females totally free trips and opening discussions about the health issues that impact them.

The activation concentrated on problems ladies might discover challenging to talk about, or feel have actually been dismissed as ‘typical’. By taking these discussions into daily public areas, Novomins intended to provide females the chance to speak honestly about their experiences and feel heard.

The taxi included Novomins’ unique pink branding, item images and the message, “Whatever your health objectives, we have a gummy for it!”While the imaginative brought the brand name into view throughout London, the project’s main function was to motivate more open discussions about females’s health.

Valerie Stark McQuillan, Formulator, Neuroscientist and Chief Marketing Officer at Novomins, stated:

“Too numerous females are still being informed their signs are ‘regular’, or waiting years for a medical diagnosis, merely due to the fact that nobody stopped to actually listen. ‘Put Women’s Health in the Driver’s Seat’ has to do with altering that. Vicky brings sincerity and heat to every discussion, and by offering females a lift throughout London, we’re providing area to speak about the important things that trouble them, the important things that get dismissed, and the important things they’ve never ever felt able to state aloud.

At Novomins, ladies’s health isn’t a side task; it’s a severe focus. As a formulator and neuroscientist, I understand just how much day-to-day nutrition can matter, which is why together with our internal group of professionals I developed a devoted variety of gummy vitamins for females. Whether a female is taking care of her urinary health, supporting herself through her regular monthly cycle, or taking care of her intimate balance, we wish to belong to that daily assistance. This project is about more than items. We’re here to inform, to listen and to provide ladies a voice.”

The project marks Novomins’ first-ever OOH quick, with Loud! OOH designated to bring the activation to life. It demonstrates how outside marketing can produce a physical platform for discussions that should have higher attention, instead of basically a brand name in front of an audience.

The release follows the news that Loud! OOH has actually been shortlisted for ‘New Agency to Watch’ at the Prolific North Marketing Awards 2026a turning point for the independent ad agency as it continues to develop its existence in the UK out-of-home market.

Through the activation, Novomins has actually utilized its OOH launching to take its females’s health message straight to the streets, with a clear dedication to listening, education and providing females a voice.

For brand names aiming to check out taxi marketing as part of their own projects, Loud! OOH has actually assembled a guide to taxi marketing in the UKcovering formats, expenses and chances.