analysis
Four-time Formula 1 champ Max Verstappen has actually ended up being the brand-new ambassador of the VDK Group, a Dutch group of setup and technical business that is broadening throughout Europe.
The Dutchman will play a popular function in the business’s worldwide branding over the coming years and will include in its interactions and marketing projects.
VDK was established in 2013 as a Dutch group of technical business and now has organizations in the Netherlands, Germany, Sweden, Austria, Switzerland and Belgium.
Verstappen stated he saw parallels in between the method VDK is arranged and the method an F1 group works.
“There are many similarities between the world of VDK and Formula 1,” the Red Bull motorist stated“Technology plays a big function, however anybody who follows the sport understands that you can just carry out at your finest if the whole group is first-class.
“In a Formula 1 group, a big variety of individuals work every day to make whatever much better and much faster. Everybody has their own location of expertise and duty. I acknowledge that in the method VDK runs.
“It’s a group of many technical companies and professionals who all have their own expertise but are stronger together. VDK is an innovative company and also has major international ambitions. I’m excited to be a part of that in the coming years.”
Picture by: Alastair Staley/ LAT Images through Getty Images
VDK creator and president Frans van der Kolk stated the Dutchman was the perfect suitable for the business’s next action.
“The fact that Max Verstappen is joining the VDK Group makes me incredibly proud,” van der Kolk stated. “Max has actually been amongst the outright world’s finest for many years. What appeals to me simply as much is what lies behind that. Skill alone is never ever enough. You require excellent individuals around you, shared trust, technical proficiency, and the drive to improve every day. That’s precisely what I see in the VDK Group.
“We’ve grown by uniting strong regional and family-owned organizations and offering business owners the liberty to flourish. That structure will not alter. At the exact same time, we’re looking beyond our borders with increasing focus.
“With companies in the Netherlands, Germany, Sweden, Austria, Switzerland, and Belgium, we’re forming an increasingly international group. Max Verstappen is known worldwide and, at the same time, embodies that recognisable Dutch down-to-earth attitude and winner’s mentality. To be honest, I can’t imagine a stronger face to represent where we want to take VDK.”
Previous F1 motorist Robert Doornbos, who has actually dealt with VDK for the previous 2 years, will remain on as an ambassador and speaker. According to the statement, he played a crucial function in collaborating the collaboration with Verstappen.
“I am very pleased with the collaboration with Frans and the VDK Group,” Doornbos described. “We’ve currently attained excellent things together, and I’ve actually been familiar with individuals behind VDK. The truth that I’ve now likewise had the ability to add to this next action makes it much more unique.
“With Max, the VDK Group is, of course, bringing in someone who is truly in a league of his own. I’m happy that we’re now working together for the VDK Group and am really looking forward to the years ahead.”
analysis
We desire your viewpoint!
What would you like to see on Motorsport.com?
Take our 5 minute study.
– The Motorsport.com Team
Discover more from PMN S.P.O.R.T.S - A PRIME MEDIA NETWORK BRAND
Subscribe to get the latest posts sent to your email.
