Lab-grown diamond jewellery startup So/Facet raises ₹10 crore

So/Facet, a lab-grown diamond jewellery start-up established by previous Unilever executives Aarushi Agrawal Naulakha and Abhishek Naulakha, has actually raised 10 crore in its very first financing round from financiers led by consumer-focused mutual fund Sauce.

The round likewise saw involvement from Mokobara co-founders Sangeet Agrawal and Navin Parwal, the Chona household workplace behind HOCCO Ice Creams, Haleon South Asia president Kedar Lele and Moonshot co-founder Devaiah Bopanna.The financial investment marks Sauce’s very first bet on the lab-grown diamond jewellery market.India’s lab-grown diamond market deserved 3,452 crore ($400 million) in FY25 and is anticipated to grow to 5,179 crore ($600 million) by FY28, according to Wazir Advisors. This equates into a yearly development rate of 14%.So/Facet prepares to utilize the funds for marketing, item style, innovation, working with and growth throughout online and physical shops. The business prepares to release online in November 2026 and open more than 30 premium retailers over the next 3 years.Unlike standard diamond jewellery brand names that focus greatly on wedding events, engagements and anniversaries, So/Facet wishes to place its items as purchases for daily wear and individual turning points.The start-up prepares to release 6 collections including lab-grown diamonds licensed by the International Gemological Institute (IGI). Its styles consist of non-traditional diamond cuts, sculptural jewellery and vibrant enamel accents.The collections consist of So/Me, including shapes such as stars and butterflies; So/Pop, which integrates diamonds with stackable enamel appeals; and So/Icon, which concentrates on sculptural styles.The business is likewise establishing a retail design that integrates online shopping with physical shops, enabling clients to find, purchase and update their jewellery throughout both channels. It stated it has actually currently developed a pre-launch waitlist of more than 200 prospective clients.”Lab-grown diamonds have actually changed the classification’s economics, however couple of brand names have actually reimagined what diamonds can suggest,” stated Manu Chandra, handling partner at Sauce.Established in 2026, So/Facet is going into a market for diamonds produced in labs instead of drawn out through mining. The business will at first concentrate on online sales before broadening into physical retail.Check Out: Visually-impaired Kokila wins silver, Kapil bags bronze in judo at Asian Para Games