How a16z-backed DATA is rethinking its blockchain strategy after $30 million Sui deal

The start-up is retiring its own blockchain and relocating to Sui with a$30 million financial investment as it narrows its focus to AI training information.

Upgraded Oct 21, 2026, 11:24 a.m. EDTReleased Oct 21, 2026, 11:22 a.m. EDT

DATA CEO Andrea Muttoni (Source: DATA)
  • DATA moved from its broad copyright aspirations to AI training information after discovering that developed licensing markets were tough to interfere with, CEO Andrea Muttoni informed CoinDesk.
  • The start-up is relocating to Sui following a$ 30 million financial investment from Sui Foundation, permitting the business to concentrate on its information confirmation tools instead of keeping its own blockchain.
  • DATA’s Trace windows registry tracks the origins, approval terms and licensing history of AI training information, with partner Kled including countless contributions every day.

DATA, the blockchain start-up backed by Andreessen Horowitz’s a16z crypto and previously called Story Protocol, is closing down its blockchain and transferring to Sui after protecting a $30 million financial investment from the network’s structure.

The relocation follows investing years attempting to bring copyright onchain. After raising $140 million and constructing its own blockchain, the business discovered that altering how the world’s intellectual residential or commercial property is accredited was harder than anticipated.

“We were trying to boil the ocean, and it was a very saturated and entrenched ocean,” Andrea Muttoni, CEO of DATA Foundation, informed CoinDesk in an interview.

That awareness assisted drive Story’s rebrand to DATA Foundation in June, when it moved its attention to the marketplace for AI training information. 4 months later on, the business is now narrowing its focus even more to tracking the origins and use rights of information utilized to train expert system designs.

When the Bellevue, Washington-based start-up was established in 2022, the initial strategy covered whatever from music royalties to patents and hallmarks. The concept was to let owners register their copyright on a blockchain and set terms for how others might utilize it. The issue, Muttoni stated, was that much of those markets currently had systems in location, while big rights holders had little interest in making their copyright offered for permissionless licensing.

“We were kind of spreading ourselves way too thin across so many different types of IP,” he stated.

Came the rebrand previously this year.

After that, the group started to question whether it still required to preserve a whole blockchain, provided that many of its work focused on a single item: Trace, which is a computer system registry that tapes where training information comes from, who contributed it and what rights purchasers have to utilize it.

Running a blockchain comes with expenses, consisting of engineers, validators, audits and facilities service providers.

“Does it still make sense to run our own L1, or should we focus most of our energy on the protocol, on the product, on Trace?” he stated.

That line of believing caused the choice to close down its blockchain and relocate to Sui.

Muttoni did not reveal just how much of Story’s initial $140 million in financing stays, however stated its existing financiers, consisting of a16z crypto, are still included.

Now, Muttoni is placing the brand-new focus as an extension of the very first rebrand instead of another reversal.

Discovering a market in AI information

The business’s brand-new method grew partially out of its experience with Poseidon, an AI information business bred by the Story group that gathers and processes information for training AI designs.

Muttoni stated the group discovered a market where purchasers frequently had little method to inspect whether the datasets they were acquiring were initial, correctly certified or perhaps unique. In one case, suppliers provided Poseidon allegedly unique datasets that were currently readily available from other sellers.

“We were at one point given our own data set back to us,” he stated.

DATA is attempting to attend to that issue through its item, Trace.

When somebody publishes a video or voice recording by means of a taking part information market, Trace develops an invoice for that file. The record consists of information such as when it was sent, the terms the factor accepted and any later licensing or payment occasions.

Kled, a market that pays individuals to contribute information, represent much of the activity. Muttoni stated the platform is including in between 3 million and 4 million contributions a day, consisting of older records being brought onto Trace.

The figures demonstrate how much information is being signed up, though not always just how much has actually been offered. DATA did not divulge the number of records have actually created licensing income.

The relocation comes as more crypto jobs shift towards AI, banking on growing need for training information and tools to track its origins. Muttoni approximates the AI training information market might be worth numerous billions of dollars.

In the meantime, Muttoni stated, the objective is not to take on information markets however to supply a record that purchasers and sellers can examine. “The main goal for now is being the infrastructure for, let’s say, the auditability and provenance of data,” he stated.

He didn’t eliminate DATA ultimately running its own market, however didn’t offer any additional information.

Why Sui?

Relocating to Sui indicates DATA will no longer require to run its own blockchain, while accessing to tools that Muttoni stated fit what the business wishes to construct next.

One is Walrus, a decentralized storage platform that can hold copies of the initial files signed up through Trace. Another is Seal, which can secure those files and limit access to purchasers with the best approvals.

Today, Trace records details about a file instead of saving the file itself. Including storage would let purchasers compare what they get with the initial submission, making it much easier to find modifications.

Sui Foundation will end up being DATA Network’s biggest institutional holder through its $30 million financial investment. Muttoni stated Sui is taking a hands-off method to DATA’s item strategies. Financial information weren’t revealed.

The business likewise prepares to move its existing token to Sui on a one-to-one basis, with its existing blockchain staying functional up until the migration is total. Existing $DATA tokens will relocate to Sui one-to-one, with holders keeping their rights and vesting schedules the same, according to a news release.

For Muttoni, the choice boils down to focusing on the part of DATA’s initial company that drew in the most interest.

“We were thinking of going in one direction, but you see the wind keeps pulling you in a different direction,” he stated. “Maybe the wind is coming from that way.”


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