Character Capital, whose group has actually assisted construct items at Slack, YouTube, and Gusto, is backing GreenSight with $200,000 and hands-on mentorship to accelerate its development and bring AI-powered rates intelligence to the secondary electronic devices market.
Character Labs G7 Kickoff in San Francisco
SAN FRANCISCO – Nov. 3, 2026 – PRLog — GreenSight, the AI-powered rates platform for the secondary electronic devices market, revealed its approval into Character Labs G7, a selective five-week accelerator administered by equity capital company Character Capital. The program unites appealing early-stage innovation business and supplies each with a $ 200,000 financial investment, hands-on mentorship, and tested approaches for constructing effective companies.
The seventh friend started recently with an in-person event at the Center for Architecture + Design in San Francisco, combining creators for collective workshops, hands-on workouts, and tactical preparation.
Throughout the accelerator, GreenSight will work straight with Character Capital’s starting group, consisting of Jake Knapp and John Zeratsky, developers of the Design Sprint and Foundation Sprint, bestselling authors of Sprint and Clickand previous style partners at Google Ventures. The program likewise consists of assistance from Eli Blee-Goldman, co-founder and basic partner at Character Capital.
Together, Character’s group has actually dealt with more than 300 start-ups, consisting of Slack, YouTube, Gusto, and Flatiron Health, assisting creators browse vital item and organization choices. Their sprint methods have actually been embraced by companies all over the world and are created to assist business quickly evaluate concepts, hone their positioning, and develop items that consumers like.
For GreenSight, the chance comes as the business works to improve how IT possessions are valued, priced estimate, and routed throughout the secondary electronic devices market. Its platform integrates AI-powered gadget recognition, real-time market intelligence, and transparent, source-backed prices to assist IT property personality service providers, electronic devices recyclers, brokers, and wholesalers make faster and more lucrative choices.
“There’s an enormous opportunity to modernize the infrastructure behind the secondary electronics market,” stated Jake Daniels, Co-Founder and CEO of GreenSight. “We’ve spent the last two years working directly with industry operators to understand where existing tools fall short. Having the support of a team that’s helped build some of the world’s most successful technology companies is an incredible opportunity to sharpen our strategy, challenge our thinking, and build GreenSight into a lasting business.”
Involvement in Character Labs represents a crucial turning point in GreenSight’s advancement, supplying both extra capital and direct access to skilled financiers and item leaders as the business continues constructing its AI-powered platform.
Following the five-week program, GreenSight will take part in Character Labs’ Demo Day, set up for February 17, 2027, where creators will provide their business to an audience of financiers.
About GreenSight
Established in 2024, GreenSight is constructing the AI prices platform for the secondary market in IT possessions. Its innovation assists ITAD service providers, electronic devices recyclers, brokers, wholesalers, and lessors determine, worth, and path utilized electronic devices utilizing real-time market information and source-backed intelligence. By making prices more transparent and available, GreenSight intends to make the most of the healing worth of IT possessions, extend gadget lifecycles, and minimize electronic waste.
Discover more at www.greensighttech.com
About Character Capital
Character Capital is an early-stage equity capital company that integrates financial investment with hands-on item and go-to-market competence. Established by Jake Knapp, John Zeratsky, and Eli Blee-Goldman, the company brings years of experience assisting develop and introduce effective innovation items. Its group has actually dealt with more than 300 start-ups, consisting of Slack, YouTube, Gusto, and Flatiron Health. Knapp and Zeratsky, previous partners at Google Ventures and developers of the commonly embraced Design Sprint and Foundation Sprint methods, bring that knowledge straight to creators through Character Labs, integrating capital, shown structures, and hands-on partnership to assist develop separated items and withstanding organizations.
Find out more at www.character.vc
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