Global Business Series

The Global Business Series is a cooperation in between leading academics at Tsinghua University, China (12^th in World University Rankings 2026) and the London School of Economics. In the series. 6 recognized academics deal with 4 various elements of working globally– from household companies to digital platforms to law and marketing.

Important Decisions

The authors analyze crucial concerns around succession, connection and inheritance– problems which every household company will ultimately deal with. Through in-depth research study the authors supply initial insights and lessons. Anybody playing a crucial function in a family-owned company will gain from reading this informative book.

The authors: “The reason that the advancement of household services is rough and the succession problems are made complex and challenging is that household companies … include not just the reasoning of service and financial operations, however likewise numerous social and cultural relationships.”

Platform Governance

In a world where our presence is mainly platform-based– from shopping on Amazon to interacting socially on Facebook– comprehending the systems governing these digital environments is vital.

This reliable guide takes you from the origins of these platforms to the tactical shift needed to move from a conventional item method to a winning platform method. It provides important insights and assistance for understanding and prospering in today’s digital economy, assisting readers browse the intricacies of a significantly platform-based economy.

Believe Big

Utilizing legal thinking, Han Liu takes a look at how to evaluate scenarios, balance completing interests and make great choices– both in organization and more broadly in life and daily circumstances.

This book will empower readers to believe seriously and tactically. It will assist move state of minds from merely following guidelines to comprehending the deep, tactical reasoning behind them. It’s a journey that will hone minds, assisting to make much better, more educated options.

“If you’re stressed over legal lingo, do not be. This book discusses legal thinking in daily language.”– Han Liu, from the foreword

Health and wellbeing Marketing

Takes a look at transformative viewpoint to benefit clients and workers. When increasing earnings has typically end up being a satanic force validating misleading methods, made use of employees and dissatisfied consumers, Wellbeing Marketing becomes a brand-new point of view.

Through interesting case research studies of international giants like Disneyland and Walmart, along with distinct business like Nakagawa Masashichi Heirloom Store, Fei Li shows that revenue and joy are not equally special; rather, when a company aligns its objective with the pursuit of wellness, it accomplishes a sustainable “unity of knowledge and action” that advantages society.

About the series authors:

Dr Hao Gao is Director of the Research Centre for Global Family Business at Tsinghua University, China. Dr Victor Zheng is Director of the Centre for Social and Political Development Studies at the Chinese University of Hong Kong (CUHK).

Yong Wong and Ke Rongprofessionals in organization environments and the digital economy, are Professors and Directors at the Institute of Economics, School of Social Sciences at Tsinghua University (China).

Han Liu is an assistant teacher and the Vice-Dean of Tsinghua University Law School. He got his master’s degree from Yale University. He is based in China.

Fei Li is a popular teacher of marketing at the School of Economics and Management at Tsinghua University. He is based in Beijing.

Series editor:

Dr Catherine Hua Xiang is an acclaimed company author and used linguist. She released the International Research Hub on Intercultural Communication, Business & & AI at the LSE, where she is likewise Head of East Asian Languages and Programme Director of the BSc International Relations and Chinese course.

ENDS

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