Samsung Electronics went back to Gamescom 2026 in Cologne, Germany, where gamers, banners, media, and market partners collected to experience the current in video gaming. At the Samsung cubicle, the business matched its most current items with video games, activities, and partner experiences developed to support a range of categories and play designs.
Showing Gamescom 2026’s “The Heart of Gaming” style, the cubicle brought these experiences together throughout Samsung’s most current screens and video gaming innovations. On August 27, Samsung presented its 2027 Odyssey lineup at its main occasion, “#PlaySamsung: The Next Era of Gaming Displays,” together with brand-new advancements covering video gaming display screens, HDR, and video game material.
The audience’s enjoyment for the brand-new Odyssey video gaming screens’ innovative display screen innovation showed the video gaming neighborhood’s hunger for development customized to every playstyle.
A New Generation of Odyssey Takes the Stage
At the heart of the cubicle was Samsung’s most recent Odyssey lineup, with the Odyssey OLED G9 and Odyssey OLED G7 making their launching on phase throughout”#PlaySamsung: The Next Era of Gaming Displays.”The Odyssey OLED G8 and Odyssey G6 were likewise showcased through digital presentations, highlighting the series of screen formats and efficiency choices pertaining to Samsung’s 2027 lineup.
Popular Twitch banner Esfand (EsfandTV) signed up with the phase session to go over how screen format can alter the method gamers experience and follow action in a video game.
“The clearness and contrast of Samsung’s brand-new Odyssey lineup are so good. As soon as you see the brand-new screens, you truly observe the distinction in how they totally immerse you in the video game,” stated Esfand.
Seeing More of the Action With Odyssey OLED G9
The Odyssey OLED G9 (G95SJ) is the world’s very first 49-inch Dual QHD video gaming display with a 360Hz revitalize rate, providing gamers a broad view of the action throughout its ultra-wide screen.
At Gamescom, the extensive format put video game environments, track designs, maps, and activity at the edges of the screen into view, showing how a broader screen can alter the method gamers follow fast-moving gameplay.
Pulling Worlds Closer With Odyssey OLED G7
Samsung likewise revealed the Odyssey OLED G7 (G75SJ)the world’s very first 42-inch 16:9 curved OLED video gaming screen.
With roughly 72% more screen location than a 32-inch design, the display screen offers video games with comprehensive environments more space to unfold. Its 1000R curve brings the edges of the screen better to the gamer’s view, producing a format fit to video games where maps, user interfaces, and action extend throughout the screen.
“The scale and curve of the brand-new Odyssey OLED G7 develop an entire brand-new level of immersion. It’s terrific that Samsung developed the screen with open-world environments in mind,” stated a #PlaySamsung cubicle visitor.
More Options for Competitive and Multi-Mode Gaming
The brand-new Odyssey lineup extends beyond big OLED formats, providing gamers extra choices based upon how they play.
The 32-inch Odyssey OLED G8 (G80SJ) provides gamers 3 display screen modes to select from. Triple Mode supports UHD at as much as 360Hz, QHD at as much as 520Hz, and FHD at approximately 680Hz.
The 27-inch Odyssey G6 (G60H) is the world’s very first 1,100 Hz video gaming screen. Its Dual Mode lets gamers select in between QHD at as much as 600Hz for sharper information or HD at approximately 1,100 Hz for the display’s greatest refresh-rate setting.
“I’m ecstatic about Samsung’s focus on frame rate. These displays will be a video game changer for competitive video gaming,” stated a #PlaySamsung cubicle visitor.
Together, the 4 brand-new designs demonstrate how Samsung’s Odyssey lineup is broadening throughout ultra-wide, curved, high-refresh-rate, and multi-mode formats, providing gamers more methods to match their screen to the video games they play.
HDR10+GAMING Connects Game Development and Display Technology
Throughout the phase session, Samsung shared strategies to broaden HDR10+ GAMING assistance as video game designers search for more constant HDR discussion throughout suitable screens. As part of this effort, Samsung is dealing with Activision Blizzard to bring HDR10+ GAMING to its upcoming title, Call of Duty®: Modern Warfare® 4
Samsung prepares to broaden HDR10+ GAMING assistance to more than 20 AAA titles by the very first half of 2027. The innovation can support brighter highlights, much deeper dark scenes, and precise contrast throughout various video game environments, while decreasing the requirement for gamers to by hand change HDR settings before beginning a suitable video game.
“There’s a whole environment in video gaming, from the designer to the hardware business. Whenever these business come together, the item is constantly going to be the very best thing gamers can get,” stated Esfand.
“Developers desire their video games to look constant throughout various scenes and display screens, without needing gamers to change calibration settings. HDR10 +GAMING provides designers another method to protect their HDR discussion while assisting gamers see more information throughout a series of environments,” stated Pepe Dijkstra, Director of the European Visual Organization at Samsung Electronics.
The action continued August 29 at the #PlaySamsung cubicle with the Samsung Odyssey Showdown: Call of Duty®: Modern Warfare® 4The 6v6 battle match with video gaming material developers Zyro, Rewinside, EloTRiX, and Rosemondy provided visitors an interesting chance to play the title ahead of 
its main October 23 release.
The experience demonstrated how suitable screens can utilize scene-by-scene lighting and color details from the video game to provide its visuals. A devoted Call of Duty® image zone recreated landscapes and props from the video game, providing visitors another method to enter its world.
From Realistic Adventures to Glasses-Free 3D
The video gaming experiences continued throughout the remainder of the cubicle, where Samsung linked its screens with titles covering open-world experiences, glasses-free 3D, and television video gaming.
At Pearl Abyssvisitors got a more detailed take a look at Crimson Desert Enhanced, a brand-new variation of the open-world action-adventure including brand-new cutscenes and discussion that enhance the story’s story circulation. Throughout the session, Rick van Beem, Senior Director of Marketing and Public Relations at Pearl Abyss Europe, highlighted how the Odyssey G8 brings the video game’s environment to life with functions consisting of Dual Mode and HDR10+ GAMING assistance.
The experience continued in a devoted console location, where Crimson Desert was coupled with Samsung’s 83-inch OLED TELEVISION S99H, called Best Gaming television of 2026 by T3. The television includes a 165Hz revitalize rate, Game Mode, and Ultimate Gaming Pack. Visitors might likewise participate in Crimson Desert quizzes and activities influenced by aspects of the video game for a possibility to get special product.
Recently supported titles, Cyberpunk 2077 and Cronos: The New Dawnwere included on phase and at Samsung’s devoted Odyssey 3D zone to show how Odyssey 3D can produce depth and spatial viewpoint throughout comprehensive video game worlds.
The glasses-free experience utilizes Odyssey 3D display screen innovation to produce depth and spatial viewpoint within the video game, permitting visitors to experience the worlds from a various point of view without specialized glasses.
The cubicle likewise included a cloud video gaming location welcomed visitors to play through Samsung Gaming Hub on 48-inch OLED TVsdemonstrating how video gaming can be delighted in straight on a TELEVISION.
From the line locations to the gameplay stations and interactive activities, the various experiences linked the cubicle into one more comprehensive take a look at how gamers can engage with video games throughout competitive shooters, open-world experiences, console video gaming, cloud video gaming, and glasses-free 3D.
More Choice Across Speed, Screen Size, and OLED Picture Quality
At Gamescom 2026, Samsung demonstrated how video gaming screens are developing along with the video games and gamers they serve.
The 2027 Odyssey lineup provides gamers more option throughout screen formats, efficiency settings and OLED image quality– from the extensive Odyssey OLED G9 and curved OLED G7 to the high-refresh-rate Odyssey G6 and multi-mode Odyssey OLED G8.
Throughout the cubicle, collaborations and video gaming experiences put those innovations into context, demonstrating how Samsung screens can support various categories, platforms, and methods of playing.
Samsung has actually led the worldwide video gaming screen market for 7 successive years, continuing to broaden its full-stack portfolio as video gaming progresses throughout screens, formats, and neighborhoods.
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