Ferrari Luce Sells Out For 2027 As Demand For $560,800 Electric Car Set To Grow

Ferrari’s first fully electric vehicle, the Luce, has already sold out its planned 2027 allocation, with the Italian sports car marque expecting demand to increase further as customers experience the new model.

CEO Benedetto Vigna disclosed the strong order position on Tuesday, November 3, while presenting Ferrari’s third-quarter results. “Everything we plan to sell next year is already fully allocated,” he told the media, according to Reuters.

While noting that customer test drives scheduled for 2027 are expected to generate additional interest, Vigna said Ferrari was “very satisfied” with the Luce’s reception, with first deliveries expected at the end of 2026.

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Ferrari has not disclosed how many Luce units it intends to sell in 2027, but the electric car starts at $560,800 in the United States. Despite attracting criticism over its unconventional design when it was unveiled in May, the reaction has not stopped buyers from securing the available allocation.

Vigna also dismissed concerns about production or demand, saying: “We have no critical issues, neither on manufacturing nor on demand side.” He acknowledged that the electric car is more complex because it incorporates many new parts and technologies.

The milestone follows an extraordinary auction result in August, when a Ferrari enthusiast paid $40 million at an RM Sotheby’s auction during Monterey Car Week for the first production Luce, identified as “Chassis 0”. The sale set a world record for a new car sold at auction, as well as a record for an electric vehicle.

With the first Luce deliveries expected before the year runs out, Ferrari is also developing additional electric models as the Italian brand works towards having fully electric vehicles account for 20 per cent of its model range by 2030.

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