Events-Focused Fan-Intelligence Startup Toutix Raises $3 Million from DICE Backer Evolution Equity Partners

Image Credit: Alex Bracken

Events-focused fan-intelligence start-up Toutix has actually scored$3 million in seed financing from DICE financier Evolution Equity Partners.

New York City City-headquartered Toutix revealed the multimillion-dollar round in an official release that was emailed to DMN. Established in 2024 by Daniel Zhang and Dillane Wehbe(who functions as CEO), business costs itself as “the fan intelligence platform for sports groups, leagues, and live occasion organizers.”

Behind that high-level description, Toutix uses 3 unique items at present, the very first being a commitment program, Fan Passport, that runs “inside the ticketing fans currently utilize.”

Without digging too far into Passport here, customers open comprehensive consumer profiles, covering each registered visitor’s accurate costs (from tickets to concessions and much in between) and possibility of participating in future occasions, according to the proper site.

(Regarding the reward for these consumers to take part, personalized “iers, advantages and missions provide a factor to sign up with, and you see the opt-in rate from the very first occasion,” the appropriate FAQ area elaborates.)

“We do not believe the future of live occasions is another ticketing platform. The facilities currently exists,” mentioned Zhang. “What is missing out on is the intelligence layer that assists operators comprehend what their fans are in fact doing. Toutix sits on top of the systems they currently utilize and turns fragmented activity into something they can act upon.”

Part of Toutix’s suite is an AI-powered relationship-management tool that’s stated to serve as a one-stop center for interactions with sponsors, hospitality partners, and others.

The start-up offers in white-label ticketing software application that, while geared up with numerous functions, stands out for its resale choices. Per the exact same website, customers can set secondary rate caps and gather a piece of the involved deals– with every resold ticket getting “a brand-new QR, so scalped copies will not scan.”

Back to the fresh financing, Toutix means to utilize the freshly acquired seed capital “to perform its sales and marketing technique and support its next development stage.”

“Sports and home entertainment have actually invested years enhancing how tickets are offered, however they have extremely little presence into precisely what fans do after the ticket is scanned,” elaborated Wehbe. “That’s where the real fan relationship lives. When groups, artists, and locations own that information, they can make every occasion much better for individuals who appear.”

Late last month, AI-powered experience-management platform Easol verified a $30 million raise, after IRL occasions specialist Fever (which purchased DICE in June 2025) in September protected a cool $250 million equity financial investment.