Eternal Beauty Holdings Releases the “2026 Hong Kong Daily Mood Index and Fragrance Trends White Paper”

Hong Kong Daily Mood Index Stands at 54.5; Over 80% of Respondents Report a Positive Impact of Fragrance on Mood

HONG KONG SAR– Media OutReach Newswire — 11 November 2026– Eternal Beauty Holdings Limited (the”Group”; Stock Code: 6883. HK)today launched “Scent, Emotion and Lifestyle: 2026 Hong Kong Daily Mood Index and Fragrance Trends White Paper “(the “White Paper “)at the 29th edition of Cosmoprof Asia. An online study performed by Eternal Beauty Holdings in September taped a Hong Kong Daily Mood Index of 54.5, with participants scoring reasonably greater on favorable state of mind and lower on energy and rest. Over 80%of participants reported that scent had a favorable effect on their daily state of mind. Together with the launch, the Group provided its “Scent of Happiness”project, checking out the connections in between scent, self-care and psychological wellness through the Scent & Mood Relax Hub and a panel conversation. Through efforts provided in collaboration with & its partners, the Group likewise supports psychological wellness and extends its dedication to care into the neighborhood.

The panel included speakers from varied fields, consisting of Ms. Laurinda Ho, Founder of Smile With United States HK; Mr. William Lam, Clinical Advisor to the Mind HK Tai Po Mental Health Support Programme; and Mr. Chris Chu, CRM & Partnership Manager at Eternal Group. Moderated by Mr. Matt Chung, Curator and Cultural Commentator, the conversation checked out various point of views on scent’s function in life and used useful self-care guidance. The report likewise supplies useful assistance for regional merchants and scent brand name owners on incorporating fragrance and innovation into retail areas to boost the client experience, showing Eternal Group’s dedication to structure and leading the scent market environment.

Neighborhood efforts under the”Scent of Happiness”project consist of 3 neighborhood occasions co-organised with Smile With United States HK for kids, households and older grownups; sponsorship of 80 sessions of iACT psychological health assistance offered by Mind HK; and 3 relaxation and sensory sessions including neuroVIZR’s synchronised light-and-sound experience. Through these efforts, the Group supports psychological wellness in the neighborhood, showing its dedication to business social duty.

Ms. Wendy Lau, Executive Director of Eternal Beauty Holdings Limited, stated in her opening remarks:” Fragrance is more than a sensory experience– it reveals how we pick to live. 3 years of White Paper research study have actually revealed that scent has actually entered into Hong Kong customers’day-to-day regimens. As a leader in the scent market, we integrate customer insights, ingenious innovation and neighborhood collaborations through our’Scent of Happiness’ project, equating our dedication to self-care and psychological wellness into concrete action and developing long-lasting worth for the market and society.”

Favorable Mood Scores Highest, While Rest and Vitality Are Relatively Lower
The study checked out participants’ favorable sensations and experiences over the preceding 2 weeks utilizing 5 indications, each rubbed out of 100.”Cheerful and in excellent spirits”scored greatest at 58.4, followed by “Calm and unwinded”at 55.9 and”Everyday life is fascinating or satisfying”at 55.2. Ratings for”Active and energetic “and “Refreshed and well rested “were reasonably lower, at 52.7 and 50.4 respectively.

The eight-point space in between “Cheerful and in great spirits “and” Refreshed and well rested” was the biggest amongst the 5 signs, recommending more powerful favorable psychological experiences relative to rest and energy levels.

Over 80%Report a Positive Impact of Fragrance on Mood; Usage Frequency Is Associated with the Daily Mood Index
The study discovered that 81.3% of participants reported a favorable effect of scent on their daily state of mind: 28.4%reported an extremely favorable impact and 52.9%a somewhat favorable impact.

In regards to use frequency, 71.7 %of participants utilized scent numerous times a week or more, while 46.5% utilized it practically every day. Regular users taped a Daily Mood Index of 55.8, compared to 51.1 to name a few participants– a 4.7-point distinction suggesting an association in between scent use frequency and the Daily Mood Index.

By market group, frequent-use rates were 73.9%amongst ladies and 62.5%amongst males. Rates went beyond 70%throughout any age groups from 25 to 54, reaching 76.1%amongst those aged 45– 54. Amongst participants with an individual regular monthly earnings of HK$ 30,001– 40,000, the frequent-use rate reached 83.6%.
Keep in mind: “Frequent usage ” describes utilizing scent a number of times a week or more.

“Scent, Emotion and Lifestyle: 2026 Hong Kong Daily Mood Index and Fragrance Trends White Paper” is based upon an online study of 433 Hong Kong customers carried out in September 2026. Its 6 essential findings are laid out listed below. The complete White Paper is offered here

1. Scent becomes part of every day life, with over 7 in 10 utilizing it numerous times a week or more
94.2%of participants reported utilizing scent items. Amongst those who responded to the usage-frequency concern, 71.7%utilized scent a number of times a week or more, categorized as regular users; 46.5%utilized it nearly every day.

2. The Daily Mood Index stands at 54.5
The 2026 Hong Kong Daily Mood Index tape-recorded 54.5 out of 100.”Feeling pleasant and in great spirits”scored 58.4, compared to 50.4 for”feeling fresh and rested”– an eight-point space showing typically inadequate rest amongst participants in spite of favorable psychological experiences.

3. Over 80%Report a Positive Impact of Fragrance on Mood
81.3 %of participants felt that scent favorably affected their daily state of mind, consisting of 28.4%who reported an extremely favorable impact.

4. Regular scent users tape-record a greater Daily Mood Index
Regular scent users tape-recorded a Daily Mood Index of 55.8, compared to 51.1 to name a few participants– a 4.7-point distinction suggesting an association in between regular scent usage and a greater Daily Mood Index.

5. Regular scent usage extends beyond more youthful generations
Frequent-use rates surpassed 70%throughout any age groups from 25 to 54, reaching 76.1% amongst those aged 45– 54, suggesting that routine scent usage covers various adult age.

6. Scent usage surpasses taking pleasure in an enjoyable scent
55.0%of participants pointed out “assisting them unwind”as a factor for utilizing scent, while 52.5% chosen”raising their state of mind”, highlighting scent’s psychological worth beyond scent choices.

Panel Discussion Explores Scent, Self-Care and Emotional Wellness
Following the White Paper launch, the Group hosted”Scent, Self-Care and Emotional Wellness”, a panel conversation at CosmoTalks at the Hong Kong Convention and Exhibition Centre. Structure on the White Paper’s expedition of scent and daily state of mind, the conversation moved from study findings to useful methods to supporting psychological wellness in every day life. Laurinda Ho, Founder of Smile With United States HK, stated,”At Smile With United States HK, we wish to bring favorable energy to the larger neighborhood through activities arranged in collaboration with Eternal Group.”Mr. William Lam, Clinical Advisor for the Tai Po Mental Health Support Project at Mind HK, stated,”Self-care is a fundamental part of keeping great psychological health. Delighting in a scent that brings you enjoyment and stimulates delighted memories can be a basic beginning point for self-care.”

Fragrance & Mood Relax Hub: A Sensory Experience Bringing Together Fragrance and Technology(Booth: 5G-G3G)

The Group likewise presented the Scent & Mood Relax Hub, including fragrances and home scents from its portfolio of worldwide and specific niche brand names. Integrating scent with neuroVIZR’s synchronised light and sound experiences, the Hub uses an immersive & sensory journey centred on 4 styles:”Relax”,”Focus”,”Better Sleep”and “Creativity “.

Looking ahead, Eternal Group will stay & dedicated to the art of living, making use of customer insights and the strengths of its global and specific niche brand name portfolio. Through a varied series of items, consisting of fragrances and home scents, the Group will react to customers’scent and daily self-care requirements. It will likewise incorporate ingenious innovation to boost scent experiences, expand scent usage throughout way of life settings and capitalise on market chances. Through its continuous” Scent of Happiness “project, the Group will deepen cross-sector collaborations and bring the art of living into neighborhood care, developing long-lasting worth for customers, partners and the neighborhood.

Hashtag: #EternalGroup

The provider is exclusively accountable for the material of this statement.

About Eternal Beauty Holdings Limited(Stock Code: 6883. HK)

Everlasting Beauty Holdings Limited is the biggest fragrance group (apart from brand-owner fragrance groups )in China( consisting of Hong Kong and Macao)in regards to retail sales in 2023 *. It mainly offers and disperses items obtained from third-party brand name licensors, and releases market for these brand name licensors, using such services as brand name management, and developing and executing personalized market entry and growth prepare for their brand names. The Group boasts big and varied brand name portfolios that consist of not just fragrances, however likewise color cosmetics, skin care items, individual care items, glasses and home scents. As at 30 September 2026, it performed item circulation and market release for an overall of 82 external brand names, consisting of Hermès, Van Cleef & Arpels, Chopard, Albion and Laura Mercier, with items in various rates tiers and of flexible functions that fulfill the separated needs of customers in Chinese Mainland, Hong Kong and/or Macao. (* Data source: Frost & Sullivan )