David Ellison says AI could be the ‘biggest creative unlock in modern history’

Paramount Skydance’s CEO compared AI to CGI, however stated it ‘will never ever be a replacement’ for artists.
Paramount Skydance’s CEO compared AI to CGI, however stated it ‘will never ever be a replacement’ for artists.

by Stevie Bonifield

Nov 10, 2026, 12:28 AM UTC

Image: Variety through Getty Images

Stevie Bonifield

is a news author covering all things customer tech. Stevie started at Laptop Mag composing news and evaluates on hardware, video gaming, and AI.

Throughout Paramount Skydance’s newest revenues callCEO David Ellison stated “it’s tough to picture” AI will not have a larger influence on the movie market than CGI. In action to a concern about the business’s outlook for AI, Ellison stated:

“I believe when you zoom out and take a look at production, AI actually has the prospective to be the greatest imaginative unlock in contemporary history. The last time we saw anything near to this was truly the, you understand, development of CGI and digital composites in the early 90s. That innovation brought to life remarkable stories like Jurassic Park and Terminator 2and it’s tough to picture that AI is not going to have a more considerable effect than that. And I personally think that’s going to be an extraordinary unlock on imagination.”

Ellison offered Terminator as an example, explaining how it cost $4 million to make, however”if you wished to make that image today, shot for shot, it’s $ 60 to 70 million.”He went on to recommend AI may be able to aid with that: “We believe these tools will assist open more initial storytelling by having the ability to make the spending plans more absorbable to be able to take that quantity of threat.”

Ellison stated AI will “substantially” improve Paramount Skydance’s service, stating the business has actually been establishing its own AI tools. As an outcome of those tools, Ellison declares, “material will be simpler to produce, jobs throughout the company will accelerate, and how we work will change.” He highlighted that “all of this makes the worth of premium IP and live occasions better, not less.”

Ellison likewise kept in mind that “in a world of AI slop, we believe there will constantly be a premium for genuinely handmade storytelling.” He included, “We likewise continue to think that expert system is a tool for artists and will never ever be a replacement for them.”

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