China’s Professional Hair Care Brand ISYUN Announces Victoria song as Global Brand Ambassador, Accelerating Global Expansion with Strategic Focus on Southeast Asia

CHENGDU, CHINA– Media OutReach Newswire — 18 October 2026– ISYUN

a leading expert Chinese stylish hair coloring brand name, formally revealed today that renowned flexible artist and worldwide icon Victoria has actually been selected as its Global Brand Ambassador. Marking a turning point tactical relocation in the brand name’s history, this collaboration shows a deep synergy in between both celebrations ‘dedication to expert quality and modern-day style viewpoint. The partnership represents ISYUN’s sped up worldwide growth rate, bringing premium at-home hair dyeing and care options to the around the world market, while providing a new, expert home-styling option to appeal customers throughout Southeast Asia.

For customers throughout Southeast Asia and beyond, Victoria is commonly acknowledged as a prominent Asian artist boasting enormous appeal and public affinity. Having actually debuted early in her profession as the leader of the top-tier woman group f(x), she developed an extensive fan base and extensive public acknowledgment throughout Southeast Asia, backed by her strong efficiency abilities, revitalizing yet advanced individual image, and unique design identity. Throughout her profession, Victoria has actually regularly approached her creative undertakings with an extensive and expert mindset, broadening her footprint into varied fields consisting of acting, music, and style. By continuously pressing her own limits throughout Asia, she has actually sealed her status as a powerhouse of both compound and visual design through her extraordinary style expression and consistent shipment of superior work. Whether easily managing sharp, advanced expert appearances or translating vibrant, stylish designs, her bold spirit to break borders and pursue careful information completely lines up with ISYUN’s brand name DNA of “Professionalism, Fashion, and Texture,” while echoing the brand name’s devoted workmanship in the hair-coloring sector. As Global Brand Ambassador, Victoria will sign up with hands with ISYUN to promote the brand name viewpoint of “One Step Closer to Hair Color Freedom,” making it possible for more customers– consisting of those in Southeast Asia– to experience the benefit and delight of salon-quality hair care in the house.

A Decade of Professional Excellence and Omni-Channel Growth
Because its creation in 2013, ISYUN has actually regularly concentrated on dealing with the core discomfort points of customers’ at-home hair coloring experiences, deeply cultivating the specific niche sector of stylish hair dyes while devoting itself to developing expert, innovative hair-coloring items customized to Asian complexion. Over the previous years, the brand name has actually preserved deep insights into the tailored hair color needs of varied customer groups, equaling international appeal patterns to continually broaden its stylish color matrix. Presently incorporating 6 significant color households with over twenty unique tones– varying from flexible daily brown tones to extremely customized fashionable shades– the brand name completely pleases expression requires throughout differing circumstances and designs.

Driven by steady item quality and a remarkable user experience, ISYUN has actually made extensive acknowledgment and love from countless young customers in the Chinese market. In regards to channel design, the brand name has actually constructed an incorporated omni-channel sales network: its offline footprint has actually effectively gone into over 10,000 mainstream stylish retailers across the country, covering core customer touchpoints, while its online existence preserves a leading position within the hair-dye classification throughout significant e-commerce platforms, backed by continual sales management and outstanding user credibility. ISYUN serves as the unique authorities designated expert hair care brand name for the China Fashion Weeka testimony to its industry-wide item praise.

Get Victoria’s Look: Catching the Trend with the All-New “Oxygen Cool Brown”
In tandem with the international ambassador statement, ISYUN is simultaneously introducing the specific hair color used by Global Brand Ambassador Victoria: the “Oxygen Cool Brown.” Resolving the industry-wide discomfort point where standard hair dyes trigger damage throughout coloring, ISYUN’s item advancement has actually constantly fixated the core idea of “Hair Dyeing and Care in One.” Using the brand name’s exclusive vital oil unique mixing innovationplant-derived extracts such as argan oil, jojoba seed extract, and camellia seed oil are packaged in independent pills, prepared to be put and blended straight into the color cream throughout application. This provides a synchronised dyeing and conditioning experience that leaves hair smooth and shiny post-application, successfully taming frizz and ameliorating post-dye dryness.

The recently presented “Oxygen Cool Brown” shade–matching Victoria’s sensational hair appearance— is crafted specifically around the item’s remarkable color-rendering benefits. The clear cool brown base combined with natural misty undertones flatters all complexion while lightening up general skin tone, flawlessly adjusting to both everyday travelling and leisure events as a flexible, high-end, yet useful stylish color. Accompanied by a classy flower scent, the item adequately enhances the at-home coloring sensory experience, breaking public stereotypes concerning pungent chemical smells related to hair dyes.

Using the Booming Southeast Asian Beauty Market
In the last few years, Southeast Asia’s charm and individual care market has actually experienced constant growth, with the increase of more youthful customer accomplices driving fast development in individualized cosmetic needs. Amongst these sectors, at-home hair care items have actually become a popular development motorist in the Southeast Asian market, preferred for their functional versatility, high cost-performance ratio, and varied stylistic expressions. Concurrently, Southeast Asian customers are raising their expectations for hair-dye formulas: requiring both accurate color rendering enhanced for Asian complexion and incorporated nourishing residential or commercial properties to decrease hair damage. ISYUN’s launch of its worldwide ambassador method– exporting fully grown hair-dye and care portfolios to worldwide markets– specifically satisfies the skyrocketing need for expert at-home hair options throughout Southeast Asia.

A senior representative for ISYUN mentioned, “Signing Victoria as our Global Brand Ambassador marks a crucial turning point in our journey towards more comprehensive global markets. Victoria’s expert mindset and style impact allow us to exactly get in touch with our core customer group, instilling fresh, fashionable vigor into the brand name. Leveraging her cross-cultural impact throughout Southeast Asia, ISYUN will more effectively engage regional youth demographics and interact our core expert principles and item worth.”

Looking Ahead: Expanding Global Horizons
Looking ahead, ISYUN will continue to team up with Global Brand Ambassador Victoria to support its brand name DNA of “Professionalism, Fashion, and Texture,” constantly honing its item competitiveness and color development. The brand name stays dedicated to providing varied hair-coloring options that incorporate trendiness with deep nutrition, bringing the starting vision of “One Step Closer to Hair Color Freedom” to life. As its international footprint progressively broadens, ISYUN will continue keeping an eye on the hair qualities and visual needs of customers throughout various international areas, constantly enhancing its offerings to bring expert, practical, and healthy at-home hair care experiences to more customers worldwide, jointly checking out brand-new frontiers in home hair-styling looks.

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The company is exclusively accountable for the material of this statement.