Maltina has actually revealed its revitalized visual identity at a trade launch occasion in Lagos, marking 50 years of nourishing Nigerian homes and presenting a makeover for the renowned malt brand name while maintaining the taste and dietary qualities customers have actually pertained to like.
Hung on Friday, November 6, 2026, at the Balmoral Convention Centre, Ikeja, the occasion combined organization partners, suppliers, customers and other recognized visitors to commemorate the turning point and experience the rejuvenated brand name through interactive activities, home entertainment and item displays.
Presented as Maltona in 1976 and relabelled Maltina in 1977, the brand name has actually preserved a strong existence in Nigerian homes for over 5 years. Its journey has actually been specified by a dedication to nutrition, including its intro of multivitamin enrichment in 1993 and calcium stronghold in 2009. Beyond its item developments, Maltina continues to develop significant connections with customers through efforts such as Maltina Nourishment Tour, Maltina Dance All, Maltina Teacher of the Year (MTOTY), and its Christmas and Ramadan joyful projects, developing chances for knowing, involvement and shared experiences.
Speaking at the occasion, Sarah AghaMarketing Director, Nigerian Breweries Plc., reviewed the brand name’s journey and the believing behind its rejuvenated identity. She highlighted Maltina’s longstanding dedication to nutrition and joy, keeping in mind that the makeover represents a more modern and positive expression of the brand name as it gets ready for its next chapter.
The revitalized product packaging includes an enriched signature orange, gold accents and barley aspects that strengthen Maltina’s malt qualifications. The upgraded sunrays represent vigor and optimism, while the more popular calcium coin highlights its nutrition proposal. The gold crown cork and the addition of ‘Since 1976’ even more commemorate the brand name’s heritage.
She assured customers that while the brand name’s visual identity has actually progressed, its familiar taste and dietary qualifications stay the same.
She stated “This is not almost revitalizing our identity; it has to do with declaring our dedication to nutrition and to households throughout Nigeria. Our make over makes these dedications much more noticeable. While our identity has actually progressed to invite a brand-new chapter, our taste and dietary qualifications stay the same. It is still New Look, Same Nourishing Taste,”
In his welcome address, Thibaut BoidinManaging Director, Nigerian Breweries Plc., commemorated Maltina’s impressive journey and acknowledged the customers, partners and suppliers whose ongoing assistance has actually added to the brand name’s development. He likewise restated the business’s dedication to social effect, revealing strategies to support the education of kids from underserved neighborhoods in the coming year.
The unveiling was brought to life through an innovative efficiency by Hermes Iyeleintegrating poetry, dance and music around the style of renewal, followed by a celebratory toast led by Nigerian Breweries executives.
Elohor Olumide-AwePortfolio Manager, Non-Alcoholic Brands, Nigerian Breweries Plc., and Daniella OgunsanyaSenior Brand Manager, Maltina, shared viewpoints on the brand name’s revitalized identity and its next chapter.
Elohor presented the Whats Your Word project, which welcomes customers to engage with Maltina’s makeover by revealing their impressions of the revitalized identity in ONE word. The project forms part of the brand name’s more comprehensive customer engagement activities developed to bring the brand-new Maltina experience closer to Nigerians.
The occasion likewise included a series of interactive video games, consisting of Nourishment Darts, Maltina Dance Hall and B-Quick, where visitors checked their abilities, checked out Maltina’s dietary advantages and contended for interesting rewards.
The leading 3 individuals, Peace, Modesinuola and Alexa, got presents, while the total winner got an unique five-day, all-expenses-paid remain at Eko Hotel. The night ended on a high note with energetic musical efficiencies by Wande Coal and DJ Brightstar, who kept visitors captivated with popular hits and vibrant blends.
Customers can likewise sign up with the What’s Your Word project by going to maltina.nbplc.com and sending ONE word that explains the brand name’s revitalized identity.
As Maltina commemorates 50 years in Nigeria, its revitalized identity signals the start of another chapter for the brand name, structure on a tradition of nutrition and joy while keeping the taste generations of customers have actually pertained to like.
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