A furniture piece does not generally start with a totally free item discovered on Facebook Marketplace, a little foam and a sheet of printed paper. For Oskar Flodstrom, a 23-year-old artist based in Los Angeles, those economical products ended up being the beginning point for an uncommon tablet bottle-shaped side table.
He had actually been making music and explore art while working as a swimming trainer to cover his expenditures. Furnishings was not a service he had actually set out to construct. A video revealing his development ultimately brought in huge attention online, bringing sales that he had actually not expected. In a discussion with Entrepreneur, the item created $150,000 in gross sales over 2 weeks, following a preliminary financial investment of approximately $120.
How Flodstrom established his imaginative interests outside college
Flodstrom had actually delighted in drawing and making things considering that youth, though he did not at first see art as a useful profession. Engineering briefly appeared to use a compromise in between imagination and a more traditional occupation. The disturbance brought on by the pandemic throughout his last year of high school likewise affected his next actions. He chose not to participate in college, pointing out the expenditure and doubts about whether a degree would assist him pursue his interests.
Rather, he started making music, drawing motivation from American record manufacturer and DJ Kenny Beats, while exercising how to support himself.Mentor swimming lessons supplied an income. His imaginative tasks continued together with the task, however they did not right away turn into a dependable service. Flodstrom was still try out various products and concepts, without a clear path from making art to generating income from it.
A totally free discover from Facebook Marketplace ended up being furnishings
The concept for the tablet bottle table emerged while Flodstrom was trying to find low-cost methods to provide his home. Searching Facebook Marketplace, he encountered a clear, rounded acrylic base being used totally free. He did not have an automobile, so gathering it suggested taking a trip by bus and bring the item home himself.Flodstrom had a concept of the shape he desired however had actually not chosen the products required to finish it.
Ultimately, he utilized foam for the upper area and included paint and a paper label to make the piece look like a large medication bottle.The ended up things was put together on a modest budget plan. Considering that the acrylic base expense absolutely nothing, the staying products represented the majority of the roughly $120 he invested bringing the style together. The printed label alone cost around $12, according to his account to Entrepreneur.It was a non-traditional furniture piece, however the principle was uncomplicated. A familiar family item had actually been bigger and repurposed as a table. The style likewise left space for other usages, something that would end up being essential when Flodstrom started revealing it to a larger audience.
How Flodstrom turned disposed of products into innovative furnishings
The tablet bottle table was not Flodstrom’s very first effort at making furnishings from disposed of or low-cost products. He had actually formerly produced a chair looking like an avocado, which cost around $500.
He had actually likewise discovered helpful things left on the street in Los Angeles, where individuals in some cases leave undesirable valuables outside when moving home.These jobs became part of his larger interest in making things instead of a recognized furnishings company. Initially, he thought about putting the tablet bottle table in the background of a video. He ultimately chose to record its building and construction rather, utilizing the procedure as product for a social networks post under his innovative name, Erik Oskr.The video provided audiences a method to see how the item came together, instead of providing it merely as a completed item.
A making collaboration assisted turn the style into an item
The initial video drew in attention in June 2026, bringing Flodstrom’s work to the notification of NO LOGO, a business that assists developers and organizations establish items without needing to develop their own production centers.The business used to produce a sample utilizing pictures and measurements of his style.
Throughout the procedure, the partners made a modification to the cover product to enhance its stability. NO LOGO likewise assisted Flodstrom develop a Shopify site through which clients might purchase the table.Up until then, the job had actually mainly been a specific experiment. Establishing a variation that might be offered needed a various set of choices, consisting of how to recreate the style and present it as a business item.Flodstrom was still living out of a cars and truck he had actually purchased when the sample showed up, having actually discovered himself in between locations to remain. An agent from the business asked whether he would participate in an interview about the table. He concurred, without anticipating the discussion to cause much.
Instagram views rose after Flodstrom revealed a brand-new usage for his table
When the table was prepared to offer, Flodstrom started preparing more videos to present it to possible consumers. The early outcomes were frustrating.
Instagram flagged one of the advertising videos due to the fact that the bottle brought an Adderall label, complicating his preliminary effort to reach an audience.He had actually anticipated to make a minimum of 10 to 15 sales on the very first day. Rather, around 36 hours passed with just a number of orders coming through. The reaction was significantly smaller sized than he had actually expected, and the very first marketing videos had actually done little to alter that.In his interview with Entrepreneur, Flodstrom remembered Instagram creating around one million views per hour for roughly 10 successive hours. He associated approximately 200 sales to the rise in attention.The unexpected modification in action stood out compared to the sluggish opening days. An item that had actually had a hard time to bring in purchasers was now reaching audiences at a rate he had actually not formerly experienced.
The tablet bottle table produced $150,000 in 2 weeks
According to Entrepreneur’s September 17, 2026 report, the tablet bottle table generated $150,000 in gross sales over a two-week duration.
That figure describes profits from sales, instead of the quantity Flodstrom personally made after production costs and other expenses.He informed the publication that daily sales had actually consequently settled into a variety of around $1,500 to $4,000, depending partially on marketing activity. NO LOGO takes a part to cover production expenses, while Flodstrom approximated that his margin had to do with 5 times bigger than the business’s cut.
The report did not offer an in-depth breakdown of expenditures or net earnings.The business reaction offered him a chance to develop on a job that had actually begun with a totally free acrylic base. It likewise left him with a brand-new set of concerns about what to make next and whether the preliminary attention might be sustained.
Prepare for more non-traditional home items
Flodstrom has actually stated he does not wish to be understood specifically for the tablet bottle table. He sees it as an early action in a more comprehensive effort to establish items from concepts that may otherwise stay individual art tasks.Amongst the principles he pointed out to Entrepreneur were a big mirror formed like a razor blade and a lava light made from a Sprite bottle. He had actually likewise developed a bong from a milk container. The concepts show the exact same interest in changing recognisable daily things into something with a various function or look.
