The brand-new release reimagines Absolut’s apothecary-shaped bottle through the lens of graffiti, art, and popular culture
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The next bottle of Absolut Vodka you get might simply deserve showing instead of drinking.
The successful Swedish spirits brand name has actually revealed an Artist Edition bottle created by modern artist KAWS, reimagining Absolut Vodka’s renowned apothecary-shaped bottle through the lens of graffiti, art and popular culture.
Revealed previously this month, the ABSOLUT KAWS Artist Edition bottle is now offered for purchase in choose alcohol stories around the nation, as well as online through Total Wine.
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ABSOLUT KAWS Artist Edition Vodka
The bottle includes an ocean blue wrap with KAWS’ signature “XX”theme and CHUM character on the front, and a picture of an initial Absolut painting by the artist on the back. The blue and white colors admire the initial Absolut logo design, while a burst of yellow honors the Swedish flag.
Absolut states the partnership shows the brand name’s “continued aspiration to open minds and stimulate fresh viewpoints through collaborations covering art, style, music, and culture” (fans of Absolut might remember their series of bottles and paintings by Andy Warhol, a few of which are on display screen at Spritmuseum in Stockholm).
KAWS, meantime, states he was delighted to get on a job that bridged the space in between art and popular culture, while likewise reaching audiences beyond the standard gallery world.
“I am delighted to sign up with the family tree of terrific artists that have actually dealt with Absolut Vodka over the years,” the artist, whose genuine name is Brian Donnelly, stated in a release. “Many artists I appreciate have actually been commissioned by the brand name to produce art work for their renowned advertisements, and I’m grateful for the chance to include my work over the Absolut bottle itself, too. My objective is to enable art to satisfy individuals in unforeseen locations and I hope my bottles will be delighted in at events worldwide.”
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KAWS + Warhol
“Our partnership with KAWS reimagines the renowned Absolut bottle as an amusing, unforeseen artwork that feels comfortable on a collector’s rack or at the center of an event with buddies,”included Caroline Begley, U.S. vice president of marketing for Absolut. “The brand-new Artist Edition is a vibrant expression of Absolut’s longstanding imaginative tradition and our belief that fantastic art ought to be available to everybody.”
Begley isn’t simply stating that either. The brand-new KAWS x Absolut Vodka bottles are being provided at the very same $19.99 cost point as the initial bottle, though you’ll wish to act quickly– the limited-edition partnership is currently offering out online.
The brand-new release begins the heels of another newsy collab from Absolut, which partnered with hot sauce brand name Tabasco previously this year for a sweet and hot vodka developed for bloody marys, difficult lemonades, and filthy martinis alike.
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